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Company Marketing Communication
Cabejšek, Tomáš ; Sokol, Luboš (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on design changes that lead to optimization of company marketing communication in the field of electronic production. The first part of the thesis contains theoretical concepts, defining the basic concepts of marketing, marketing communication, analysis of external and internal environment. The author analyzes the current situation of the company and its marketing communication, in the second part. The third part presents proposals for measures and changes in marketing communication, which should lead to its improvement.
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Design and Implementation of Enterprise Information System
Rešovský, Martin ; Klusák, Aleš (referee) ; Luhan, Jan (advisor)
This diploma thesis deals with the assessment, selection, and implementation of an information system. The thesis first introduces the theoretical background needed to understand the issue. In the next step, analyzes of the current state of the company are performed. Furthermore, the requirements for the new information system are summarized, and the evaluation of information system variants is performed together with the subsequent selection of the optimal variant. The following is a description of the implementation of the selected system using project management techniques and an evaluation of the results of the whole work.
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Identification of risks of selected business entity by using selected methods of economic and strategic analysis
Maťašovský, Martin ; Ostrý, Vlastimil (referee) ; Hanušová, Helena (advisor)
The thesis deals with the analysis of the MSK Břeclav s.r.o. company, identification of particular risks of the company and subsequent optimization of its management and ensuring financial stability. The thesis is divided into several parts. The first identifies theoretical background, the second analyses the club using the organization structure analysis, SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model, MCKinsey 's 7S model and RIPRAN risk analysis method. Based on the identified data, the thesis then provides proposed solutions and their benefits resulting from the performed analyses.
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Analysis of the Selected Firm
Londinová, Iveta ; Janáč, František (referee) ; Pernica, Martin (advisor)
This thesis focuses on complex appraisal of XYZ from 2006 to 2010. Its first part deals with theoretical knowledges of financial analysis and with presentation of the company. These knowledges are used to analyze the financial situation of the company in the second part. The final section of this work evaluates the results of each analysis, highlights the critical areas and suggests some possible recommendations towards improving the efficiency of the company.
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Analysis of the Selected Firm
Maťašovský, Martin ; Ostrý, Vlastimil (referee) ; Hanušová, Helena (advisor)
This diploma thesis deals with the analysis of FC ZBROJOVKA BRNO, a. s. and its subsequent management optimization and ensuring its financial stability. The thesis is divided into s number of sections. The first section defines theoretical background and the next section provides analysis of the club using the SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model and budget analysis. On the basis of findings, I provide proposals for solutions and their benefits resulting from the performed analyses.
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Modification of Company Information System
Jedličková, Marie ; Kolštrom, Jan (referee) ; Koch, Miloš (advisor)
The information systems are currently a necessity in companies of any size and are able to significantly affect the success of the company. This thesis focuses on the analysis of the existing information system in the small company based on the Czech market. First part of the thesis is an introduction to the theoretical basics of the information systems and related topics contained in this thesis. The next part analyses the current condition of the company and potential on the market, and the detailed analysis of the information system. The last part is a suggestion of the changes that will lead to improving the overall company situation.
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Information System Assessment and Proposal of ICT Modification
Markovič, Michal ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This bachelor thesis deals with the analysis and proposed of changes in the information system of the recruitment agency SourceFirst International s.r.o. The first part is focused to theoretical knowledge of the issue and description of analyses that will be used in the second part for information system HCL Lotus Notes. Based on the results of these analyses, current shortcomings will be identified, which will make the background for suggestion of changes to eliminate them or minimize their impact on company.
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Market Analysis and Competition on the Soft Drinks Market
Zháňalová, Lucie ; JUDr. Michal Petr, Ph.D., ředitel Sekce legislativy a mezinárodních záležitostí, ÚOHS (referee) ; Sládková, Jitka (advisor)
The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.
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